comScore released its Video Metrix report for May 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of 158 minutes of online video per user during the month. Google Sites topped the monthly rankings with both the most unique video streamers and most videos streamed.
Google Tops U.S. Online Video Rankings
May saw Americans view more than 8.3 billion video streams online, and Google Sites once again ranked as the top U.S. streaming video property with 1.8 billion videos streamed (21.5 percent share of streams), 1.7 billion of which occurred at YouTube.com. Fox Interactive Media ranked second with 680 million streams (8.1 percent), followed by Yahoo! Sites with 387 million (4.6 percent) and Viacom Digital with 237 million (2.8 percent).
Top U.S. Online Streaming Video Properties* by Video Streams
May 2007
Source: comScore Video Metrix
Property Video Streams Share (%) of
(MM) Video Streams
Total Internet 8,357 100.0%
Google Sites 1,796 21.5%
Fox Interactive Media 680 8.1%
Yahoo! Sites 387 4.6%
Viacom Digital 237 2.8%
Time Warner Network 185 2.2%
Microsoft Sites 171 2.0%
ABC.com 100 1.2%
Disney Online 84 1.0%
ESPN 62 0.7%
NBC Universal 58 0.7%
*Rankings based on video content sites; excludes video server networks
In total, nearly 132 million Americans viewed online streaming video in May. Google Sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media with 52.7 million and Yahoo! Sites with 35.0 million.
Top U.S. Online Streaming Video Properties* by Video Streamers
May 2007
Source: comScore Video Metrix
Property Unique Video Video Streamer
Streamers (000) Penetration (%)
Total Internet 131,915 100.0%
Google Sites 64,945 49.2%
Fox Interactive Media 52,737 40.0%
Yahoo! Sites 35,024 26.6%
Time Warner Network 29,479 22.3%
Microsoft Sites 24,394 18.5%
Viacom Digital 19,356 14.7%
Verizon Communications 15,030 11.4%
Corporation
ABC.COM 10,799 8.2%
Disney Online 10,114 7.7%
MLB.COM 7,311 5.5%
*Rankings based on video content sites; excludes video server networks
Other notable findings from May 2007 include:
- Online viewers watched an average of 158 minutes of streaming video per streamer.
- The average video stream duration was 2.5 minutes.
- Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.
- More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
- The average online video viewer consumed 63 video streams, or more than two per day.