Despite estimates that an astounding 126 million people in the US alone view online videos each month, a majority of consumers are dissatisfied with their video experience online. A survey released today by Kelton Research has found that most of these viewers are lost, frustrated and overwhelmed by online video chaos. Officially launching and available today in North America, the United Kingdom and Brazil, WeShow
has created a human-powered guide to organize the chaos and provide a convenient, easy-to-navigate view of high quality videos from around the world.
The June survey results from Kelton Research demonstrate that while there is much hype about online video, the lack of quality, organization and entertainment value threatens to prevent many people from actively participating in the online video revolution. Among the key findings of the survey:
- I am overwhelmed by too many videos -- More than 60 percent of Americans feel overwhelmed by the sheer volume of online videos and 46 percent of these people do not watch more online videos because they dread the task of weeding through too many search results.
- I know what I want but can't find it -- 96 percent of Americans cannot find the videos they are looking for when initially conducting a search for specific content.
- I'll watch online video ONLY when someone directs me -- 45 percent of people only view videos when they are recommended by a friend or colleague. These people are not utilizing online video as a primary entertainment source.
WeShow will provide an alternative to online video chaos and provide a rich entertainment experience - inviting even the most overwhelmed, time- constrained and web-averse viewers to participate in the online video movement. The entertainment site thrives off the ever-expanding number of videos and online video sites -- uniquely utilizing a staff of content experts to identify, filter and organize the best online videos across 200 channels, eliminating the need to spend hours searching for quality clips.
Unlike many existing video sites that rely purely on search technologies to yield relevant content, WeShow brings a human-powered approach to filtering and organizing content. Each day, WeShow uses technology and a global team of category experts to scour more than 15 video repositories such as YouTube, MetaCafe, Google Video, MySpace, Dailymotion and many others in search of the best quality and delivers the most entertaining videos. WeShow delivers content to consumers through a comprehensive channel system, targeted newsletters distributed to registered users and a WeShow TV program that highlights daily the best world wide video content available.
"WeShow thrives off of the explosion of online video that has until now frustrated a significant portion of consumers on the Web," said Marcos Wettreich, CEO and founder of WeShow. "By consolidating the highest quality and most popular content from across the Internet into a simple and personalized view of all the top quality videos from around the world, WeShow is making online video a pure entertainment experience similar to that of television."
WeShow's unique entertainment experience
- WeShow videos are the best from across the Internet, arranged into more than 200 channels designed to deliver a highly personalized entertainment experience based on viewers' individual interests. WeShow videos also offer different portals for different countries and customs around the world.
- WeShow TV is a high-quality, professional Internet television broadcast based on user-generated content. WeShow produces shows featuring some of the world's best online videos.
- WeShow Awards is the world's biggest online video contest representing the best videos from across video sites around the world. The WeShow Awards enables anyone to choose their favorite videos from among the best online.
Untapped international opportunity for online video
For non-English speaking web surfers it is almost impossible to find entertaining content on YouTube or other video repository sites primarily designed for a U.S.-based audience in mind. Such viewers are challenged to uncover videos related to their own countries, cultures or regional subjects of interest because foreign videos are unlikely to be among the "most popular" or "most viewed" clips on most sites. WeShow's global team locates relevant content for local markets around the world and delivers a unique online video experience otherwise unavailable. Currently accessible in North America, the UK and Brazil, WeShow will also launch sites in India, Germany, France and Japan in October 2007.
This survey of online video viewers was conducted by Kelton Research in June 2007 using an email invitation and an online survey. Quotas were set to ensure accurate representation of the total U.S. population 18 years and older in regard to the country's age, regional, and income distributions. Kelton does not offer incentives to join the sample.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.