CNN Pipeline launched in late 2005 and charged a $25 a year service providing four online video streams. CNN tried many variations of Pipeline pricing by offering monthly access for $2.95 and even a 99-cent day pass to users to no avail. However, the adjustments weren't enough as free is what internet users are looking for and will soon be able to get from CNN Pipeline.
Currently, more than 6 million users visit the CNN website each day. CNN plans to repackage its offerings of Pipeline into this new format starting on July 1.
There are several reasons to give up charging. For one, it is has become much cheaper to deliver video, Martin said. "Today, bandwidth is much less expensive than when CNN Pipeline launched, and online news consumers are streaming broadband video at a much greater rate."
CNN will not charge for Pipeline after this month. After that, some subscribers will get a refund.