While Wallstrip will maintain a separate identity, the Wallstrip team will work with CBS
Interactive to build original web and mobile-based content and community.
Wallstrip brings to CBS a loyal community of stock market enthusiasts, venture capitalists, business students and traders. The show’s unique blend of irreverent humor and finance attracts a young, predominantly male viewership. In the six months since it launched, the Wallstrip team secured syndication for its daily content through properties such as YouTube, Veoh, Blip.tv, iTunes, Yahoo! Podcasts, Google Finance, TheStreet.com, AOL Uncut, vSocial and Revver. Through these and other distribution outlets Wallstrip has built a sizable online audience.
"CBS is a great match for Wallstrip," said Howard Lindzon, Wallstrip Founder and CEO. "The CBS Interactive team is committed to growing the property and expanding the programming while keeping true to the core product. We have a lot of room to grow inside of the financial news vertical and CBS will help us get there faster. In addition, it will be exciting to watch what happens when the creative talents of Adam and Jeff are unleashed inside CBS Interactive."
Continued Smith, "The Wallstrip team is made up of savvy and resourceful web content creators whose talents we will utilize as we build our next-generation roster of programming verticals. Also, their distribution strategy of syndicating their content to many video properties rather than force people to visit Wallstrip.com is very much in line with the CBS Interactive philosophy."
As part of the acquisition, Wallstrip writers and producers Adam Elend and Jeff Marks will executive produce original video content for CBS Interactive and Lindsay Campbell will continue as host of the program. Wallstrip creator, Howard Lindzon will take on an active consultant role for the division.