announces an agreement with Multiband Subscriber Services
to provide their Hotelguide television guide channel to B2Digital's customers and properties in the hospitality industry.
"This new service, the delivery of an IP based content management system for digital information, offers us a valuable testing platform for
digital content management and categorization technologies. It provides us an important step in our pursuit of the complete implementation of IPTV services, including our plans to acquire, catalogue and deliver digital content to our customers," stated B2Digital's CEO, Robert Russell. "One of the great benefits of IPTV is its ability to offer the viewer an endless number of viewing options. This immense availability of content poses an issue in managing and cataloging the infinite content available. We believe this technology will be directly applicable to the categorization and management of information offered through our IPTV technology. This system should provide the end user the ability to wade through the vast amount of IPTV programming offered and efficiently browse, categorize and choose the content they wish to view."
The Hotelguide channel, delivered through B2Digital's expansive digital cable network, offers a state-of-the-art, fully automated, user friendly
television guide channel configured to each individual property's television channel line-up. The service, new to the hotel industry, is
configured to the hotel's specific broadcast TV channels and offers various advantages and features including:
- Digitally controlled television guide allowing users to view and scan television programming
- One of the largest on-screen advertising spaces available in the channel guide market
- Broadcast TV advertising (Local and National)
- Customization of content screen with each hotel's logo prominently displayed, including a crawling marquee for hotel advertisements
- Network identification for each channel
- Local time zone, date and weather
- No required outside maintenance by hotel or advertising personnel
"We are very excited about the addition of the Hotelguide TV guide channel to the existing array of digital services we offer to our hospitality customers. The service provides a win-win situation for all involved with both B2Digital and its hotel customers receiving revenues
from Multiband for offering the service," stated Paul LaBarre, B2Digital's Vice President and Chief Operating Officer. "The Hotelguide channel is easily bundled with our current digital cable services, provides us with a new advertising medium enabling easy access to a highly targeted market, offers revenues on a per room basis and delivers a valuable service to our already existing customers in the hospitality industry. Based upon our current customer base and the current rate of expansion of our hospitality clientele, the potential for increased revenues is tremendous."