The global content delivery
networks (CDN) market looks set for a strong growth phase, driven
particularly by the increasing Internet content and growing convergence
among various networks and devices. While vendors have the opportunity to
cash in on this burgeoning demand for content delivery networks solutions,
they are also likely to be challenged by the growing demand for highly
customized solutions. To overcome this, vendors will be expected to expand
their infrastructure and technologies to keep pace with changing market
requirements.
New analysis from
Frost & Sullivan, World
Content Delivery Networks Market reveals that revenues in this market
totaled $0.50 billion in 2007 and is likely to reach $2.50 billion in 2013.
"The global CDN market is geared to boom corresponding with increasing
broadband penetration and increasing amounts of content over the Internet,"
notes Frost & Sullivan Senior Analyst Vidya Nath. "The worldwide broadband
subscriber base has increased to nearly 250 million and the continued
increase in broadband penetration will be an extremely important driver, as
it is a vital requirement to enhance end-user experience."
Moreover, the explosion in rich media content such as audio, video and
gaming will significantly add to the growth of the market. Advances in
compression technologies, along with broadband penetration have made it
easier for millions of end users to access rich media, thereby magnifying
demand for such content. In addition, multi-platform devices such as
wireless handsets, portable media players and gaming consoles are adding to
the demand for broadband content.
However, the growing convergence among broadband, traditional
television and emerging IPTV, and mobile
networks has many service providers attempting to provide content on all
platforms. While Internet's ubiquity has enabled this to an extent, the
growing loads of content over it will pose challenges related to
customization for other platforms besides the computer. CDN will join the
efforts in the industry to unify the process of delivery of content to
various devices simultaneously.
"While the high growth of content over the Internet has fuelled the
demand for CDN solutions, it is not without its share of challenges," says
Nath. "The all-round emphasis on quality, security as well as delivery of
large-sized content and a gradual move toward convergence will heighten the
pressure on CDN vendors to strike a fine balance between technical issues
and seamless delivery."
In order to ensure their success in the market, CDN should not only
expand their existing infrastructure to handle the growing content load,
but also develop technologies that can bridge the existing gaps in the
industry. The market is gradually adopting the trend of combining
peer-to-peer technologies with the traditional CDN architecture.
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