here!, America’s premium gay television network, and Maven Networks Inc. today announced a partnership to create and launch here! Video, a new broadband video channel designed exclusively for gay and lesbian consumers. The channel provides here!’s extensive cache of original and acquired gay and lesbian programming built upon Maven’s Maven Media SystemTM (MMS) leading broadband video platform. The service will enable users to have a superior viewing experience of here! video content across multiple platforms and hardware devices. The service is now available at http://heretv.com/videoplayer
here! Video is a fully-branded Internet TV channel built upon Maven’s proven broadband video platform. Through an intuitive roles-based publishing environment, streamlined workflow process and out-of-the-box ad-network integration, Maven Media System enables the rapid creation and delivery of sophisticated and visually engaging broadband video channels across multiple platforms and devices. Additionally, Maven Media System’s syndication capabilities make it easy to broaden viewership through distribution of the fully branded player to affiliates and partners. These capabilities increase media consumption and drive new revenue streams for here!.
here! Video will offer an assortment of groundbreaking and acclaimed original programming to broadband video consumers worldwide with the ability for marketers to strategically target viewers with pre and post roll commercial spots, banner ads and other embedded messages. Over 300 short-form video offerings from here! will be featured including:
- 2-5 minute selects and trailers from here!’s recent and upcoming programming in over a dozen categories including: original films, series, specials, concerts, here! News segments, here! Focus and Behind-the-Scenes footage from all here!’s original productions, sponsored events and promotions
- The best in LGBT independent short films from here!’s vast collection
- Exclusive original online programming
- Exclusive sponsored content
"The here! consumer demands the ultimate interactive experience. Maven has the world's most comprehensive, scalable and intuitive broadband video platform, enabling here! to easily respond to our tech savvy audience needs,” said Paul Colichman, Founder and CEO. "Using Maven Media System, we can easily deliver fully immersive, ad supported broadband programming to here! Interactive's over 3 million unique monthly users and beyond. LGBT consumers now have an authentic, exclusive Internet TV destination.”
Since launching in 2002, here! has established brand loyalty as a premium cable network with skyrocketing distribution in over 50 million households. Maven will help here! build that same awareness and brand loyalty around here! Video’s broadband programming.
"here! is an extremely innovative service, which produces the type of premium content that is exquisitely suited for a sophisticated broadband environment. They have a deep understanding of their audience’s rapidly evolving needs when it comes to engaging media experiences and recognize the power of the Internet to broaden their viewer base,” said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks. "Maven’s platform is ideally suited for here! to efficiently create and manage broadband video channels that tap into their online audience and drive new advertising revenue.”