Telecom Communications, Inc.
today announced its subsidiary, 3G Dynasty Inc. (3G) will provide China Netcom customers with exclusive, entertainment programming, created and distributed by LIVE ONLINE. As part of the partnership, LIVE ONLINE will become the music and live entertainment programming partner of 3G, and 3G will serve as LIVE ONLINE's exclusive first-window television channel partner. The entertainment channel will become an integral part of TCOM's IPTV China strategy as 3G's internet content provides businesses, including movie productions and formats by combining users of the internet, mobile phones and TVs with theaters through Pay-per-view, Video-on-demand, and Subscription Network Service packages in China.
As Sony, NTT and BB Cable Corp, have demonstrated in the United States, Japan, the market for Internet-Protocol-Television (IPTV) services, is forecasted to be worth billions. TCOM is positioning itself to take full advantage of this large (and rapidly growing) market in China -- TCOM's IPTV strategy is to develop a unique content that meets user's demand. Today's announcement forms a key element of TCOM's overall strategy to become a dominant player within this industry.
"3G's model and value proposition reflects LIVE ONLINE's commitment to providing consumers with the content they want, how they want it, and where they want it. With this partnership, the music industry now has another valuable marketing touch point to reach and connect artists with fans, while in turn, providing another key access point for consumers to get high quality content," said Frank Jiang, vice president of LIVE ONLINE.
Tim Chen, CEO of Telecom Communications, stated, "The entertainment channel on China Netcom's portal is an excellent way in which to achieve our goal of Internet Content Service and IPTV strategy. This partnership expands our subscriber base and creates cross-selling opportunities in related markets. As we identify these opportunities we anticipate increased forecasts for TCOM."