reported a 300% increase in Direct-Response Internet Television contracts with leading Retail TV broadcasters in the past quarter.
"It's no secret that Broadband Internet is stealing eyeballs from traditional TV", said Jeffrey Niedermayer, TV1's Business Development Director. "Retail TV is really beginning to capitalize on this shift in consumer behaviour – broadcasting to consumer's home-office PC's, offering instant impulse purchasing".
"I was really surprised that it was such a success", said Dr. Andreas Buechelhofer, CEO at 1-2-3TV – the most popular German TV Auction channel. "In Home Shopping, you can expect 5-7% of your business from the Internet. Internet sales now account for 20% of our total sales, and we expect that to grow".
Other key TV1 customers include Deluxe Music, Home Shopping Europe, TV Shop, Astro TV, BestSeller TV and leading enterprises including Bayer Pharmaceuticals, BMW, MTV-Viacom, the European Commission, EADS and Metro Group.
"This is a real business, not a fantasy anymore", said Michael Westphal, TV1's CEO. "Read the tech journals. Recent high-profile M&A in the IPTV sector is another validation of what's to come".
TV1.DE is a leading European IP Television Service provider. Headquartered in Munich, Germany, TV1 delivers Advanced Internet Television services for Broadcast, Enterprise, Retail, and Government organizations worldwide.
TV1's EasyOnAir enables organizations to deliver live and on-demand experiences using the Internet as a worldwide mass-distribution medium. Unlike Cable or Satellite Broadcasting, TV1 enables synchronous delivery of Video, Graphics, Pictures, and Text, and Interactive Direct-Response, at a fraction of the cost of traditional broadcast mediums. Internet users need only a web browser to interactively participate in the original experience.
For more information about TV1, please visit www.tv1.de