The Chinese Institute of Policy Studies (CIPS) and the China IPRP (intellectual property rights protection) Coalition hosted an Anti-Piracy Global Forum on November 16th in Beijing China. This one day gathering initiates dialogue, builds credibility and formally begins a process of seeking solutions on how best to implement efficient IPR protection strategies for China's emerging market and media/entertainment companies worldwide.
China is rapidly embracing the new technologies: it has now successfully commenced the exploration of space and its companies are becoming world leaders in many areas of technology. We are able to see in China, in a number of fields what we call "leapfrogging" of technologies and systems: it is easier for China to adopt new technologies in various sectors because there are no legacy systems to impede progress. China can move ahead faster. This is particularly true with digital media.
Recognizing the importance of developing a secure IPR protection strategy, the Chinese government in January of this year signed a landmark global media gateway license with U.S. based company, IDV-Global Media on Demand
(IDV-GMOD). "With the explosion of technology and the ability of consumers to access a wide range of content, IDV-GMOD's technology architecture, market timing and exceptional trade relationships in China offer a road map to bring consumers and content providers an on demand vehicle for TV, movies, sports and video game programming worldwide." -- Andrew Bienbrink COO, IDV-Global Media on Demand.
China is taking a proactive leadership position by commissioning IDV-GMOD a US based company to lead the pack in addressing IP piracy issues. This landmark agreement places IDV-GMOD as the "gate keeper" to the massive China IP and mobile media market. This is what CIPS has considered to be a SOFT ACCESS which is done with the positive consent and support of both China State affiliated companies and top China government leaders.
As the economy of China develops, the rise of a larger middle class increases exponentially. This growing middle class will search for new entertainment options to spend their discretionary income. China is developing a secured platform that will protect the IP rights of the delivered media content. The evolution of IPR protection becomes increasingly important for economic development and market growth. Implementing proactive policy, enhanced technology and diligent enforcement will be vital to long term success for these industries in China and the global market.
China has other reasons to develop protection of intellectual property rights. In 2008 China will be the focus of world attention as it hosts the Olympic Games. The mascots and symbols for the Beijing Games have just been released: they depend on protection in China and around the world on trademark and copyright protection.
Many of the most valuable economic assets associated with the modern Olympic Games are intellectual property rights -- for merchandizing, broadcasting etc. We expect that the 2008 Olympics in Beijing will also employ much advanced technology. The new technologies and the new digital media systems are global propositions. This is positive because it advances international exchange and cooperation. But it also means that problems emerging in one country quickly become a worldwide problem. We therefore need a common international approach to problem solving. That includes the essential technical solutions.
Renowned U.S. sports attorney, Leigh Steinberg has been proactively assisting in the development of professional sports and entertainment programs in China. "Sports Leagues such as the National Basketball Association (NBA), National Football League (NFL), Major League Baseball and Premiership Soccer (U.K) require IP protection when entering into a new territory. This forum shows the world that China is taking the necessary steps to secure IP rights. By doing this, China will help increase the massive sports movement that is already underway in China." -- Leigh Steinberg, CEO of Steinberg Enterprises, LLC. The IDV-GMOD "One World Media Platform" business model efficiently provides content partners-studios, networks, broadcasters, programmers, software developers with the tools to grow their base and business.
In collaborative support of IDV-GMOD's "One World Media Platform" California-based Media Rights Technologies (MRT) is participating in the forum and has formed a strategic alliance to create solutions for IPR protection. MRT creates and licenses software-based content-control solutions, enabling the effective superdistribution of any digital media content: educational, commercial or personal. Hank Risan, CEO Media Rights Technology believes, "MRT's technology opens the door to truly secure and distribute content across all digital platforms from cell phones, computers and P2P networks."
This forum celebrates the relationship between new technology and intellectual property protection worldwide. "We applaud event organizers for assembling global leaders to address pertinent issues affecting the Chinese broadband marketplace related to the development of digital media delivery platforms, including peer-to-peer (P2P), which is our primary area of interest. The potential for this forum to benefit worldwide commercial development of file sharing and other Internet distribution technologies is enormous." -- Marty Lafferty, CEO of the Distributed Computing Industry Association (DCIA)
Andrew Bienbrink, 86 13681319522 (Beijing), email@example.com or Corie Isbell, 916-267-3481, firstname.lastname@example.org