MLB.com and Adobe announce a two-year agreement in which MLB.com has selected the Adobe Flash Platform to deliver all of its live and on-demand video offerings beginning in 2009. In addition, MLB.com will provide a downloadable rich Internet application built using Adobe AIR, so baseball fans can access additional features outside the Web browser.
MLB.com streams live every Major League spring training, regular season and postseason game, more than 2,500 annually, via its out-of-market subscription product, which has seen more than 1.5 million total subscribers since its debut on Opening Day 2003. Since that time, fans have accessed more than 1.8 billion streams of live and on-demand multimedia offerings on MLB.com, representing nearly 200 million hours of participation. By the end of 2008, MLB.com will once again stream nearly 12,000 live video events, including Major League Baseball games and thousands of events for its various business partners.