JupiterResearch has found that there is no industry consensus regarding business models or expectations for video delivered via TV, PC and mobile devices. Detailed in a new report, "Programming for Three Screens: Leverage PC and Mobile Video to Support Core TV Efforts," media company and consumer interest in broadband video continues to grow, but strategies for building a business out of broadband video remain elusive.
Media companies are increasingly jumping to offer video on an ad-supported basis, for sale as a download, via subscriptions, and as rentals. However, no clearly winning strategy has emerged, and revenues from all these models will remain modest for the next several years.