By Alexander Cameron, Managing Director, Digital TX Ltd.
Even 10 seconds of the ridiculously over-valued X-Factor and American Idol make me want to vomit. They are so frighteningly mediocre, vacuous and repetitive that I invariably find myself staring into a worrying abyss of creative bankruptcy that's pumped into millions of people's homes every night through their TV screen. On the side of the road gossip magazines are flourishing, all with the same look, formula and material.
Recently when I was mid-rant, complaining about how Simon Cowell, the man who gave us the TeleTubbies single, was able to accurately judge talent at a karaoke popularity contest on its artistic merit, I screamed out that what I wanted was another Jimi Hendrix. That guy blew everyone away and was a revolution. People's hair stood on end when they saw him play on their black and white TVs. Nobody had seen anything like it, even having seen Elvis. The Sex Pistols followed.
I have a confession to make. BT Vision doesn't excite me. Neither do any of the fancy new IPTV services that are rolling out all over the world. I'm thoroughly underwhelmed, and I'm sure I'm not supposed to be feeling that way, working in the IPTV industry. But honesty is usually more important than diplomacy from an advocate. I hope more than anything that they take off as it will be a springboard to more interesting ideas.