The Apple fell from the tree this week that rocked the media world. Apple announced iTunes 6, the new version of the popular software that now allows users to download music videos and television shows to their computer. The announcement was in conjunction with an announcement for their new video iPod, that can store and play up to 150 hours of television shows, music videos and film clips downloaded via the Internet. The new iPod will hit shelves in the United States next week, Apple founder and chief executive Steve Jobs said.
Apple sealed a large content deal with Disney to make episodes of shows such as Lost and Desperate Housewives available via its online iTunes store. The videos will be available the day after they are aired and will be commercial free.
Now that is our idea of video on demand. Apple changed the way consumers paid for music and it worked. Will they perform the same feat for TV?
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