BusinessWeek provides insight into the success and marketing savvy of Janice Lee who has helped make PCCW's NOW Broadband into the leading provider of IPTV.
NOW Broadband has more than 500,000 subscribers, one-third of the total worldwide. How did they do it? Well, PCCW offers customers a la carte programming rather than packages and provides viewers interactive features such as the chance to vote in polls or reserve movie tickets via their TV just to name a few features. That's not all though. Lee is constantly on the move adapting the companies products and services around the response of their subscribers. Read the full story