Worldwide shipments of pay-TV hybrid set-top boxes are expected to grow to nearly 87 million units by 2015, as operators adapt to increasing competition within markets with varying infrastructure and regulatory demands. According to the IMS Research
report The World Market for Hybrid Set-top Boxes – 2010 Edition, by 2015 hybrid STBs will comprise the majority of STB shipments worldwide.
Much of the strong growth in the next five years will be driven by pay-TV operators in Asia and Europe. Thanks to heavy satellite and cable shipments of advanced HD DVRs, the Americas region led with over 65% of global hybrid STB shipments in 2009, however IMS expects that the two other regions will surpass the Americas within a couple of years. Growth in Asia is expected to be heavily driven by hybrid deployments in China late in the period, and European growth is expected to come most significantly from France, Germany, Turkey, UK, the Netherlands, and others with sizeable pay-TV markets.