France Telecom has selected Orca Interactive
to provide the COMPASS Content Discovery and Recommendations platform for the implementation of a multi-screen content discovery and recommendation solution across all the Orange TV related services.
Orca’s COMPASS includes a variety of recommendations engines to provide a blend of personal, optimized recommendations to TV, PC and mobile users. With COMPASS, Orange subscribers will be able to easily discover content that is relevant for them, resulting in more customer satisfaction and higher conversion rates. Since Orange offers a variety of content services, being able to pro-actively assist customers with their purchase decisions becomes a crucial factor for increasing the ARPU. COMPASS comes pre-integrated with Orca’s world-class IPTV middleware, RiGHTv, so France Telecom will benefit from seamless integration and rich functionality.