announces the release of its MelaTV
application on internet connected devices. MelaTV will allow consumers of the varied and diverse communities throughout the Indian subcontinent to access 24/7 streaming of high-quality live television programing along with ability to watch On Demand content.
Content will include entertainment channels, cooking shows, sports and live news networks, educational programs, devotional videos, and much more. Additionally, MelaTV will offer our award winning Mela Movies service with select packages.
An entertainment service for Telugu, Tamil and other regional Indian markets, MelaTV is available on numerous platforms including Roku players, iPads, Kindle Fire, Samsung Galaxy Tablet, PC, Mac and other Internet-enabled devices. It is the first application of its kind to offer a full 7-day archiving option for its channels via the state of the art cloud-based DVR service, at no extra cost to its subscribers. Additionally, included in the MelaTV pricing packages is MelaFlix, a movie channel providing Telugu and Tamil films along with hit Bollywood titles back to back for non-stop entertainment.
Samir Sohail, General Manager of Mela, is a seasoned business development and merger / acquisitions expert for IPTV market, along with setting up distribution channels and executing on key third party alliances. Mela is poised to become the largest licensor of South Asian video content anywhere in the world.
Today, Mela introduced an extremely attractive pricing model for its worldwide launch of Mela service on all connected devices. Mr. Sohail stated, "Mela is bound to serve and exceed its customers' demand for entertainment and is positioned well to thrive in both live and On Demand content with its TV Everywhere strategy and attractive packages."
Mela is in a unique position to excel and gain market share rapidly due to its strategic alliances with content partners along with its live TV and movie service being streamed on multiple platforms with single account login access.