Video cord cutting refers to the replacement of pay TV services. Video cord shaving refers to the elimination of premium channels, or the migration to cheaper pay TV service packages. Total US pay TV subscribers remained flat, growing by only some 148,000 during 2010, a 0.15% annual growth rate, indicating no current trend toward video cord cutting/shaving, according to In-Stat
Updated research found the following:
- Cable operators lost 2.5 million subscribers, but satellite and telco operators made up the difference.
- Neither age, nor household income appear to impact pay TV video cord cutting.
- More households added premium channels during 2010 than dropped premium channels.
- Cable sports is valued significantly less than on-demand access to TV content or premium TV channels; more sports will not protect against cord cutting.
The 1Q11 US Digital Entertainment Database
delivers a consolidated view of the US digital entertainment market, covering devices, services, content, consumer behavior metrics, and forecasts. Most importantly, it answers the question: Who will be viewing what on which devices? In addition, the US Digital Entertainment Database is an invaluable trusted resource for market statistics and analysis. It connects the dots in ways no other research report can. This quarterly update also features the following updates:
- Device shipments and BB/pay TV subscriber actuals for 2010.
- Device/subscriber installed base forecasts were extended through 2015.
- Changes in consumer behavior metrics during 2010, such as viewing Internet TV or streaming online video, are presented.
- The tracking of online video purchases and online video rentals has been added.