announces the industry’s most comprehensive set of mobile video publishing tools, giving publishers the ability to deliver live streaming video and secure video-on-demand to iOS devices. The release dramatically expands the reach and monetization capabilities of publishers and broadcasters. Additionally, the company introduced a broad set of cross-device analytics that reveal actionable insights into device usage, viewer preferences and overall video effectiveness over days, weeks or months.
With the release, Ooyala offers the most extensive set of analytics for mobile video. New insights into cross-device and browser usage as well as user engagement, viewer trends and preferences, and geographic reach are available through standard online reports. These insights enable optimized delivery and advertising strategies. Individual video, label and account-wide analytics inform publishers and advertisers to enable optimal revenue strategies. Unique trends reports show user activity, by device, over time.
Only Ooyala offers secure delivery of video-on-demand to iOS and other devices in a complete integrated suite of technologies. Video on demand is fully digital-rights protected with Ooyala. With the addition of live event streaming to iOS devices, publishers instantly gain access to a broad and growing global audience. Forrester Research states that there will be mobile video capability in 76% of actively used US cell phones by 2013.1 According to Apple, the iPhone installed base grew at 86% year over year in Q1, and they sold over 7.3m iPads in that quarter.2 eMarketer expects mobile video revenue to triple to $1.4B by 2014.3 Finally, Nielsen reports that mobile video consumption increased more than 43 percent on a year-over-year basis, while the amount of time spent consuming video grew almost 7 percent.
Ooyala’s mobile video suite is the most recent addition of scalable, high-performance video technologies for publishers and brand manufacturers. The suite underscores the company’s mission to deliver innovation in video publishing, analytics and monetization across the widest variety of browsers, mobile devices and set-top boxes.