According to SNL Kagan
, IPTV is emerging as a strong market alternative in the increasingly competitive global multichannel space. IPTV, which accounted for only 0.01% of global multichannel households at year-end 2003, grew to include 4.9% of pay-TV subscribers in 2009. SNL Kagan projects the number of IPTV subscribers will grow to 59.7 million by 2013, translating to an 8.3% subscriber share. IPTV video service revenues are expected to reach $22.6 billion by 2013, accounting for 9.8% of total global pay-TV revenues. IPTV operations have weathered the global recession with subscribers growing 46.9% year-over-year between 2008 and 2009 while revenues grew 69%.
According to SNL Kagan analysis, which will appear in an upcoming whitepaper entitled “The State of Global IPTV,” Western Europe leads the global IPTV realm with 13.2 million IPTV subscribers at year-end 2009, followed by Asia Pacific and North America, with 9.6 million and 6 million subscribers, respectively. However, SNL Kagan forecasts Asia Pacific will surpass Western Europe in IPTV subscriber population, reaching 19.3 million by 2012. North America, currently the most lucrative IPTV market globally, is positioned to maintain its top position for the foreseeable future.