Research and Markets has announced the addition of the "IPTV Global Hospitality (In-Room and In-Flight Entertainment) Markets - 2010" report to their offering.

This hospitality IPTV market report is comprised of In-Room Entertainment and In-Flight Entertainment. This report discloses how large the entire hospitality video market is, what percentage already has Triple-Play or at least video services (Broadcast and on-demand services), and what part of that market is ready to buy (or lease or engage in a partnership) to offer a new or upgraded bundled IPTV service. The report also answers these questions:

• What are the top 3 market drivers for the hospitality (IRE and IFE) services?
• What are the main business models that are most popular with Operators (such as building owners or managers)?
• What growth rate can be expected in 2009-2012 on a region-by-region basis?
• How will market drivers differ in various regions, and why?
• What can Hospitality Operators (for IRE) in the various regions expect as a return on investment?
• What are the real costs and benefits of converting to IPTV, including estimated ROI?
• How do IFE and IRE services compare, and what can be learned from their similarities?
• What impact is online video likely to bring on the VOD revenues in In-Room Entertainment, and how can hoteliers respond?

This report describes how large the hospitality market is, what percentage already has Triple-Play or at least video services (Broadcast and on-demand services), and what part of that market is ready to buy (or lease or engage in a partnership) to offer a new or upgraded IPTV service. Technology descriptions and vendor profiles are included.