Ooyala and
PLYmedia are working to provide quick, professional, closed caption and language subtitles for online video. This new service, available via Ooyala's Backlot video management platform -- and provided through PLYmedia's SubPLY service, makes video accessible to the hearing impaired and enables greater search engine visibility with the conversion of audio content to trackable text.
Recent trials from leading online publishers reveal a 40% increase in video viewing when overlaying closed captions and subtitles. Adding captions to video encourages an increased viewing time of 80% which serves to further increase online revenue possibilities.