Limelight Networks has been selected as the provider of streaming media services by The New Media Group, KK ("TNMG") headquartered in Tokyo. Under the multi-year agreement, Limelight will deliver TNMG's IPTV offerings to audiences in Japan, Korea and other parts of the World. The Limelight network is now delivering a wide range of popular TNMG-enabled content, via its "World on Demand" IPTV portal, which has IPTV distribution rights to the 2007 ICC Cricket World Cup Tournament in select markets.

TNMG currently offers more than 40 live TV channels from Great Britain, Italy, Pakistan, India, France, Germany, and Australia to thousands of viewers in its core markets.

Via its "World on Demand" platform, TNMG's premium brand offerings include the Star TV suite of channels, the Fox Channel, TV5 and Ten Sports, as well as its own channels FCTV (Full-Contact TV), Century, and Sense, which it delivers in an always-on mode via the Limelight network. In addition, TNMG's Community Management Tools, proprietary middleware that includes an SMS/CMS and Billing Gateway and a flash-based user interface, all leverage the Limelight network to provide an integrated user experience.

"Integrating real IPTV and easy-to-use Community Management Tools will be a revolutionary step in the user experience," said Randy McGraw, President of TNMG. "We have a vision to deliver 'digital utility' to our communities and to become a positive factor for the communities we serve -- and with Limelight Networks, we are taking a meaningful step toward realizing that vision."

"Our engagement with TNMG is proving highly successful, with consistent, reliable delivery of streams to IPTV set-top boxes and PC's in Japan and their other targeted regions," said Matthew H. Sturgess, Vice President of Asia-Pacific at Limelight Networks. "Our highly scalable content delivery network was specifically designed to help companies such as TNMG to stream high bandwidth 'live' and 'on demand' rich media content via the Internet to vast audiences across the globe, and we look forward to helping TNMG deliver a superior viewing experience to their customers."