SeaChange International's subsidary, On Demand Group, and
Tele München Gruppe have launched On Demand Deutschland, a Munich-based jointly-owned venture aimed at establishing on-demand and pay-per-view services on multiple platforms. On Demand Deutschland will cater to German-speaking Europe by offering the region's television operators complete packages that bring Hollywood movies and German-language content to audiences.
Germany, Austria and Switzerland boast more than 45 million German-speaking television households, although as yet the vast majority are not using digital subscription services. Video-on-demand cable television is still not widely available and IPTV is only a recent newcomer to the German market, the potential for which will drive enormous change in the business of television in the territory.
"We have the perfect combination of content and services to jump-start this market," Tony Kelly, CEO, On Demand Group. "We have already proven we can get our clients into the on-demand television business very rapidly, manage their services inside and out, and continue to grow the revenue with new packaging, content and service innovations. TMG adds significant local punch to make our offering the obvious choice for the region's operators."
Visit SeaChange and On Demand Group at IPTV World Forum London, March 5-7.