announced it will host a pre-show workshop on Monday, November 6, at the TelcoTV 2006 Conference and Expo at the Gaylord Texan Resort in Dallas, Texas. The workshop will feature four different sessions and provide insight from Calix executives as well as from customers, partners, and industry analysts on the current trends in delivering IPTV services in North America.
The workshop will begin with a panel discussion entitled "Capitalizing on the Future of Broadband Video" at 10:00 a.m. Calix's Vice President of Field Marketing Ray Savona will moderate a discussion with Jon Cody, vice president, digital media, at 20th Century Fox; Steve Oetegenn, executive vice president, worldwide marketing and sales, Verimatrix; and Michael Cai, director of broadband and gaming at Parks Associates.
The 11 a.m. session, "The Migration to HDTV and MPEG4 AVC – Exploring the Implications," will focus on the technological advances in IPTV delivery and real-world insights into MPEG4 deployment. Moderated by Donovan Prostrollo, Calix's solutions director, field marketing, the panel will also include top executives from NRTC, Planters Telephone, TandbergTV, and Telechannel.
Following lunch, the discussion will move into the digital home with a 1 p.m. session about "In-home Wiring and Home Entertainment Distribution." Calix Principal Technologist Milt Johnson will moderate the panel, which includes representatives from Calix Compatible members Scientific Atlanta (a Cisco company), Ruckus Wireless, and Netopia. Patrick Pierson of Pioneer Telephone and In-Stat Senior Analyst Michelle Abraham will round out the panel.
The session entitled "Becoming the Dominant Service Provider of Tomorrow" will close out the workshop at 2 p.m. Steve Robertson, manager of technology solutions development at Embarq, will provide the customer perspective on the panel, while Matt Davis, director of consumer multiplay at IDC, will bring the industry analyst insight. Calix's Director of Field Marketing Geoff Burke will moderate the panel, which also includes executives from TandbergTV and OpenTV.
WHEN AND WHERE
November 6, 2006
Gaylord Texan Resort
Monday, November 6
10:00 – 11:00 a.m.
Capitalizing on the Future of Broadband Video
The delivery of video content over the Internet has profound potential ramifications for communications service providers considering investment in IPTV-capable infrastructures. Will this emerging content vehicle replace traditional service provider delivery models, or will it be complementary? How can service providers best position themselves? How will content itself change to reflect the potential limitations and ubiquity of this emerging vehicle? Representatives from major web video content aggregators, major studios, service providers, security providers, and access vendors will hold a panel discussion about this emerging arena, which has the capacity to dramatically alter how content is consumed and the roles that service providers will play in the network.
Moderator: Ray Savona, vice president, field marketing, Calix
Michael Cai, director, broadband and gaming, Parks Associates
Jon Cody, vice president, digital media, 20th Century Fox
Steve Oetegenn, executive vice president, worldwide marketing & sales, Verimatrix
11:00 – 12:00 p.m.
The Migration to HDTV and MPEG4 AVC—Exploring the Implications
Whether currently deploying IPTV or considering it in the near future, telcos face their most daunting challenges in delivering bandwidth-intensive high definition and coping with an ever-increasing number of concurrent channels into the home. New technologies and service options are providing compelling solutions that address these challenges head-on, but what options make the most sense? This panel will draw from leading encoding and access vendors and alternative pre-encoded headend providers as well as from service providers that have implemented these solutions. Panelists will discuss real-life experiences as well as the issues, the costs, the timing of this transition.
Moderator: Donovan Prostrollo, solutions director, field marketing, Calix
Mike Carney, vice president, sales, NRTC
Steven Milner, general manager, Planters Telephone
Matt Goldman, vice president, technology, TandbergTV
Jeff Maxwell, CEO, Telechannel
1:00 – 2:00 p.m.
In-home Wiring and Home Entertainment Distribution
Ask any service provider that has deployed IPTV what the most expensive component of the IPTV business case is in the long run, and the answer is unanimous — the deployment costs related to the home. Not surprisingly, controlling and optimizing these costs are essential for IPTV service provider success. From real-life experiences and best practices to new technologies and services, this panel, drawn from major consumer electronics, wireless, modem, access, and service providers, will address the issues surrounding the most costly and time-consuming component of the IPTV implementation, and the one with the most impact on the customer, and explore the real-life experiences of implementing these solutions.
Moderator: Milt Johnson, principal technologist, Calix
Brian Drachman, director, business development, IP subscriber networks, Scientific Atlanta (a Cisco company)
Selina Lo, CEO, Ruckus Wireless
Chris Thompson, vice president, marketing, Netopia
Patrick Pierson, operations coordinator, Pioneer Telephone
Michelle Abraham, senior analyst, In-Stat/MDR
2:00 – 3:00 p.m.
Becoming the Dominant Service Provider of Tomorrow
As IP continues to break down walls between service silos and blur the lines between information, communication, and entertainment, service providers will increasingly compete head-to-head for ownership of the consumer. The winners will be those companies that can deliver the most robust and relevant services to the consumer over the networks with the lowest initial CAPEX and on-going OPEX. This panel discussion will bring together the perspectives of equipment vendors, industry analysts, and service providers in exploring what they see as the enablers for future service provider success and in prognosticating what services, technologies, and architectures will allow them to get there.
Moderator: Geoff Burke, director, field marketing, Calix
Steve Reynolds, senior vice president, technology, OpenTV
Matt Davis, director, consumer multiplay, IDC
Craig Knudsen, marketing director, Tandberg Television
Steve Robertson, manager, technology solutions development, Embarq